Show your Instagram account everywhere
Creating visibility and notoriety is one of the best ways to
be discovered. If you really want to get more followers on Instagram, let
people know where to find you. You can add social media buttons to your website
and blog to help promote social shares across all your networks as well as to
show people where to find you on buy Instagram followers.
Another great idea is to cross-promote your social media
accounts. The Museum of Modern Art periodically makes known its Instagram account
via Twitter. You can easily leverage your other social networks to direct users
to your Instagram account.
However, make sure you don't just ask to be followed.
Instead, you should try to promote exclusive content on your Instagram account
so that users have a reason to follow you there. Fortunately, as Instagram
continues to add hundreds and hundreds of features for new content and videos
such as Stories, IGTV, and Reels, you have a tremendous opportunity to grow
your followers through creative content.
Content of posts desired by
followers
While this is
easier said than done, it's helpful to try and figure out what content your
followers want to see. On Instagram, you will quickly find that some content
offers better results than others.
Whether it's filters, captions, content types, or post
times, even the smallest detail can make a difference. Constantly update on new
Instagram trends to make sure you're posting popular content. To deepen your
analysis, your brand should invest in Instagram analytics tools. This will make
it easier to monitor, compare and analyze Instagram content in accounts.
Trust your editorial strategy by analyzing different
filters, captions, and other elements to find out what works best with your
audience. If you don't know where to start, try analyzing your competitors.
You do not have to copy your competitors directly, but it is
good to take note of what they do or publish to increase engagement. A little
research on the competition can produce useful results. You can use our
Instagram Competitors report taking a look at what works for other brands in
your industry.
Start the conversation
One
of the best ways to get users to know about your Instagram account is through
conversation. According to Sprout's Social Index 2020, consumers want to
interact with visual content first, such as photos (68%) and videos (50%),
followed by 30% who prefer textual posts. Instagram is the ideal society for
this audience profile combines compelling visuals with captions that can
be just as engaging as you perfect your caption copywriting skills on
Instagram.
People continue to use social media as a go-to contact for
brands, both for instant questions and chats as well as for important customer
service inquiries and to express appreciation for their favorite brands and
products.
Try to answer as many questions or comments as possible as
it could actually make a difference to gain a new customer or follower or to
improve the relationship with your audience. The research of our Index also
showed that 89% of consumers will buy from a brand after following it on social
networks. It is therefore important to ensure the attention and loyalty
necessary to convert a visitor to your profile into a follower.
The higher the number of conversations related to your feed,
the greater your chances of gaining followers. Appreciate your followers and
don't be afraid to reply.
Find hashtags that produce conversions
One
of the most proven ways to get followers on Instagram is using hashtags. For
years, hashtags have proved to be an indispensable tool for discovering useful
information and have allowed us to expand our reach on social networks. As a
marketer, you need to build your community by gaining followers and in this
case, hashtags will be extremely useful to you.
For starters, we recommend finding hashtags that aren't too
popular. Social Media Examiner highlights this theory by explaining how the
hashtag #love has more than 184 million photos linked to it. Trying to
highlight your Instagram content in a sea of millions of photos and videos
isn't easy at all.
You need to find hashtags that your target audience's people
are most likely to check out. If a relevant link is made, these users will be more likely to follow your account. Original brand hashtags are a solution for
grouping posts dedicated to content that is highly relevant to your brand and
campaigns.
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